22nd May 2025
Autism Assistance Dogs Ireland (AADI) is thrilled to announce a powerful new partnership with WYLDE and the National Esports Centre—uniting the energy of esports with the impact of life-changing assistance dogs.
🎮🐾 Level Up Together: Gamers for Autism Awareness
Launching this May, our campaign titled “Level Up Together: Gamers for Autism Awareness” brings the autism and gaming communities together to promote inclusion, awareness, and understanding.
At the heart of this collaboration is Training Champions, a three-part video series drawing striking parallels between esports athlete development and assistance dog training:
Episode 1: Foundations – Core training techniques and principles shared across esports and dog training.
Episode 2: The Power of Practice – The importance of consistency, teamwork, and structure.
Episode 3: Champions in Action – Showcasing real-world impact through gamers and AADI-supported families.
📢 Spreading Awareness Online
The series and campaign content will be shared on Instagram, TikTok, Facebook, LinkedIn, and YouTube across the platforms of AADI, WYLDE, and the National Esports Centre. Look out for campaign hashtags:
#LevelUpForAutism | #TrainingChampions
🕹️ Join Us In-Person
Later this year, we’ll host Game & Train community events at the National Esports Centre—welcoming families, dog lovers, and gamers for interactive experiences designed to uplift, educate, and inspire.
“This partnership allows us to connect with a whole new generation through creativity, innovation, and purpose.”
— David McCarthy, Head of Fundraising & Communications, AADI
“Resilience, teamwork, and persistence are central to both esports and assistance dog training. We’re proud to support this meaningful cause.”
— Lorraine Lucid, Operations Manager, National Esports Centre
🚀 Get Involved
Visit www.aadi.ie to follow the campaign and see how you can help.
Follow us on social media:
@AutismAssistanceDogsIreland | @nationalesportscentre | @Wylde_GG
About AADI
Autism Assistance Dogs Ireland is a national charity dedicated to transforming the lives of autistic children and their families. Our expertly trained dogs provide enhanced safety, independence, and emotional support for children across Ireland.
📧 Contact: David McCarthy, Head of Fundraising and Communications
📞 Phone: 083 012 9549
📩 Email: david@aadi.ie
